Georgian Democracy Initiative (GDI) - Addressing Stereotypes and Stigma Associated with COVID-19 through a Media Campaign
Period/Duration: 04.28.2020-06.27.2020
Amount: $4,200
Project description: The project addresses stereotypes and stigma associated with COVID-19 through a media campaign. The project will develop Facebook and TV versions of a video based on the World Health Organization’s recommendations. The video is intended to deliver the following messages:
- Everyone’s efforts have to be directed against the disease and not COVID-positive individuals;
- People should unite in helping the vulnerable;
- Discrimination and stigmatization are unacceptable.
The video will be developed with the involvement of a psychologist, and will be tested in a focus group. The video will be translated into Armenian and Azerbaijani languages and widely circulated on TV and Facebook.
The project is financed through the COVID-19 Rapid Response Grants Program.